A Guide To SEO Content Ranking Factors

Google is currently processing 8.5 billion searches in a day. This indicates that it is the go-to browser for everyone around the globe. Therefore, individuals or businesses can benefit from it. Nevertheless, to ensure that your website ranks on the top of Chrome, it is essential to understand the fundamental factors of Search Engine Optimization.

Just consider that Google controls over 90% of web searches; it is irrefutable that Google has authority over SEO. When google announces that a particular SEO ranking aspect is essential, marketers must listen carefully. Ever wondered why?

With this kind of dominance in the market, page quality guidelines and Google’s ranking factors are the fundamentals behind best practices of SEO, which is imperative for content marketing. Pre-pandemic, the search engine traffic of Google averaged around 3.6 billion searches daily. However, since March 2020, there has been a substantial increase in daily searches. This is such an essential marketing strategy that SEO has driven 100% more traffic when compared to organic social media. Furthermore, another staggering statistic is that 53.3% of all website traffic initiates from organic searches.

Quality Content

You would’ve heard this a million times, and perhaps you are tired of listening to it. But I can’t stress enough that the quality of content is the ammunition you require to thrive on Google SERPs. Although exact and effective optimization tricks can boost your rankings to the sky, those are also pretty essential; nonetheless, you can’t do much without quality, the most critical factor. Quality is king, and your SEO content should bow to it. Therefore, if your content lacks quality, there are no tricks in an SEO magician’s hat that can boost your rankings to the moon and beyond.

Every content writer and SEO expert should focus on writing thoroughly researched, forceful, well-structured, value-added, and engaging content that provides something new. First, you should focus on the basics. Make sure your grammar is correct, your punctuations are on point, and your vocabulary, spelling, and syntax are excellent. In addition to that, your content should reflect expertise in the industry you are writing about. Nonetheless, it should be simple enough to be understood by an ordinary person. In 2023, Googlebot will be much more innovative than ever. It can scan your content and regulate its worth within seconds. You have passed the first and most crucial test when you put quality first.

Keywords Usage

Keywords are second on the list because, although essential, rapidly producing keyword-rich content lacking quality can’t do much for your content. Keep in mind, high ranking content necessarily has the perfect balance of high-volume keywords. Nevertheless, many businesses around the globe are still focusing on putting all their eggs within the keyword basket and still wonder why they are failing.

There is no doubt that keywords are vital, but only if the quality is considered. The monthly keyword plan should include a whole set of applicable keywords ranked based on the search volume of each of these keywords. Remember that your keyword plan may change after each month as newer industry-related trends, events, holidays, and momentous moments occur. If you’re developing textual content at the time of Thanksgiving, the keyword plan should be focused on Thanksgiving-themed keywords like “outfit ideas for Thanksgiving” or “what to wear on Thanksgiving?” These should be different festivals, such as Halloween and Christmas.

Backlinks

Backlinks can be understood as hyperlinks on third-party webpages which take the viewers from your page (blog or social media post) to your webpage. If Forbes gave your blog a shout-out in their blogs or content, your page would earn a backlink. You can understand it as a vote of confidence. Let’s consider that an individual wants to buy a newer product. Once someone has done a fundamental level of research and determined which brand you will buy from, you’ll read the reviews. You’ll look for what other people say about the brand, how they treat their customers, and the product’s quality. Positive comments can facilitate your purchasing decision, and negative ones will make you distant from it.

The most extensive browser around the globe, Google, utilizes similar logic to distinguish between bad and good content on the web. When a site with higher Domain Authority (DA) offers the link juice to another webpage, they are generally up to doing something respectable just by the feature of association. In turn, Google will further rank the recipient site of that backlink higher on the SERPs.

Mobile Friendliness

Considering that your content is inaccessible to smartphone users, you are therefore leaving an enormous chunk of the audience. This unengaged audience can have substantial potential for the business. Hence, mobile-friendliness is one of the prominent ranking features. Google has a mobile-first indexing system, which means that the mobile version of your website will be utilized for ranking and indexing first. Mobile content pages are considered more valuable and essential than desktop content pages. Make sure smartphone users can easily access your content, and your SEO can boom.

Search Intent

The intention of an internet user to do an online search is called search intent. For instantance, if a web user is looking for “Izakaya Chefs in New York,” their search intent is to find who is an Izakaya chef in New York. The more significant number of searches will indicate that more and more people in NYC or visitors to the city are looking for Izakaya. Therefore, if you are looking to rank at the top of Google SERPs, ensure that your content matches the search intent of the users in the region or the demographics you are targeting. In simpler words, develop content that is relevant to your user base. In this way, you can tell that better about the user’s thought process via the search engine statistics only.

Conclusion

The regulations and functioning of browsers have changed over the years. Conclusively, it is clear that SEO, an age-old practice, is still very much intact in modern web environments. Therefore, certain factors can be considered to boost your website, blog, or other web content.